The World Bee Mark© defends bee health and biodiversity.
Honey fraud is rife. By complicating the nature of honey production through dehydration, ultra-filtration and flavouring, large industrial honey brokers and packers are undermining both consumers and honest beekeepers.
In the context of its Bee Mark, The World Bee Project undertook an experiment to verify honey ingredients and test/solve the problem of contaminated honey entering the supply chain. Working with the University of Reading for pollen analysis and using Oracle blockchain, at the Oracle OpenWorld Dubai event in 2019, we demonstrated the verification of natural honey by blockchain.
Certification standards are not just about tracking digital data but about supply chain traceability, about practises and processes that ensure sustainable harvesting and effective labelling to remove fraud.
We seek to add to whatever certification schemes may currently exist.
To begin with the World Bee Mark© will be a tiered certification that can be awarded to applicants from any industry or business that successfully adopts practices that improve bee and pollinator health, biodiversity and human wellbeing.
Our food, our health, our planet, our future, all depend on healthy pollinators.