The World Bee Mark© defends bee health and biodiversity.
Certification standards are not just about tracking digital data but about supply chain traceability and practices and processes that ensure bee health and welfare, sustainable honey harvesting and effective labelling to support honey authenticity.
We are developing the World Bee Mark© certification eco-label to drive responsible production and consumption of honey with technologies that ensure bee health and welfare, sustainable honey harvesting and effective labelling.
The World Bee Project CIC is a partner in the European consortium ALLIANCE, which has won a 3-year European Commission HORIZON-CL6-2022-FARM2FORK Grant award.
As a UK-based private initiative that supports, connects, and amplifies new technologies and scientific study to improve the health and well-being of bees and other pollinators, we aim to incorporate mechanisms to protect the authenticity of honey.
Our consortium, ALLIANCE, represents a paradigm shift in the Food Supply Chain Systems’ management for the combat against Food Fraud, distinguishing from the traditional approaches that leverage monolithic digitalized logistic solutions and standalone FSC interoperability protocols.
Our food, our health, our planet, and our future, all depend on healthy pollinators.