ALLIANCE and The World Bee Project : Honey Authenticity Showcase

16 July 2024

ALLIANCE is a three-year project funded by the European Union flagship research and innovation programme Horizon Europe. The project consortium consists of 25 organisation leaders in food supply chains, public policy, industry-specific technological development, innovation management, academia and public administration. Food fraud, the deliberate adulteration of authentic food or food components with low-priced, low-quality, and potentially dangerous to public health adulterants, is a major global problem that has significant economic costs, estimated to be around $40-50 billion annually.

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