A new honey-infused pale ale called “Plan Bee” launches today to coincide with tomorrow’s World Bee Day (20th May), through a partnership between Buxton Brewery and The World Bee Project. This 4.8% ABV brew, with an RRP of £4, combines all-British ingredients and honey to create a perfectly balanced beer that supports crucial pollinator conservation efforts.

“We are delighted to be working in partnership with The World Bee Project on this ‘Plan Bee’ collaboration beer,” said Buxton Brewery Managing Director, Dom Metcalfe. “Creating this beer was a delicate balancing act, we wanted the honey character to shine through without overwhelming the palate, so we carefully adjusted the bitterness to complement the natural sweetness. It is imperative that we use our combined reach to help educate and inform people that bees underpin our entire ecosystem and without them and their pollinating properties we wouldn’t be able to grow produce to feed ourselves or even make beer.”

Available in both cans and cask format and for every purchase, Buxton Brewery will donate a percentage of proceeds to The World Bee Project, supporting their pioneering work using AI and sensor technology to monitor bee populations and develop conservation strategies.

“This collaboration couldn’t come at a more critical time,” notes Sabiha Malik, Founder of The World Bee Project. “When consumers enjoy Buxton Brewery’s new ‘Plan Bee’ pale ale, they’re not just tasting a delicious beer, they’re participating in a larger movement to help protect bees,  biodiversity, and food security. Our lives are more connected to bees than most of us realise, there are over 20,000 different bee species and over 80% of our food comes from plants that rely on pollinators. The honeybee, an excellent pollinator, is the only species that makes honey and has been known to people worldwide for thousands of years.”

Originally posted at FMCG Magazine