Bees and other insects that pollinate flowers are being driven toward extinction, according to the World Bee Project (WBP), so the global community launched a new initiative in partnership with Oracle using analytics to help slow the decline.

At the “Nature of Data” customer event during Oracle OpenWorld, WBP Founder Sabiha Malik discussed the increasingly inhospitable conditions for bees, driven by loss of flower habitats, intensified farming methods, climate change, and increased use of pesticides.

“The more we understand the relationships between pollination, food, and human well-being, the more we can do to protect bees and pollinators—and help protect our planet and ourselves,” Malik said.