11 AUGUST 2025
In April, something big happened in the world of climate journalism — and it wasn’t a leaked memo from Big Oil. This story was hiding in plain sight all along.
It’s called The 89 Percent Project, and here’s the surprise: the vast majority of people on this planet — somewhere between 80 and 89% — want their governments to do more to fight climate change. That’s not a vague, fuzzy feeling. It’s backed by solid science and real surveys. The shocking part? Most of us had no idea we were in the majority.
That’s where Covering Climate Now stepped in, teaming up with over 500 news and media partners from 60 countries to shine a giant spotlight on this overlooked truth. From April 21 to 28, journalists from around the world came together for a special Joint Coverage Week — think of it like a global media jam session focused on one goal: making sure the world knows just how united we actually are when it comes to climate action.
We’re talking news outlets from over 60 countries across Asia, Europe, and the Americas, all publishing stories that echoed a common message: You’re not alone in caring about the climate. Far from it.
And here’s the really wild part: this story isn’t even “new.” The research behind the 89 Percent Project has been sitting in scientific journals for a while. But hardly anyone was talking about it — not the media, not politicians, not even the climate movement. It was like the world’s biggest open secret. Until now.
With one huge, coordinated media push, the idea of a “silent climate majority” isn’t a theory any longer — it’s a headline, a hashtag, a reality people are finally seeing reflected in the news.
But this isn’t the end of the story — it’s the beginning. The 89 Percent Project will keep rolling through 2025, all the way to the COP30 climate summit next November. For too long, climate coverage has felt like doomscrolling: polarizing, depressing, and disempowering. But this — this is something else. It’s hopeful. It’s unifying. It’s a reminder that science isn’t just about melting glaciers — it can also reveal the human connections we’ve been missing. The climate majority is real — and it just found its voice.
NOTE: To see news coverage about Climate Change Now, visit their media page.
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FACT SHEET
While climate action often feels divisive, nearly 9 in 10 people worldwide want their governments to do more. This isn’t just hopeful thinking — it’s backed by solid global data and now amplified by a growing media movement.
HOW POWERFUL CAN PEOPLE BE?
The world’s environmental legacy shows just how powerful people can be when we work together. It’s a reminder that all of us—individuals, businesses, governments, and the private sector—have a role to play in protecting our planet. Now more than ever, it’s time to step up, act against climate change, protect our wildlife, and take care of the ecosystems we all depend on.
Join us and work toward a more sustainable, thriving future!
The existential threat of climate change
The intricate relationships between climate change, the food system, and biodiversity loss place immense burdens on our planet, subjecting pollinating species to relentless stress while creating conditions that wither their natural habitats.
