The World Bee Project’s Bee Mark© Eco-Certification Scheme
Developing Sustainable Beekeeping, Honey Production and Farm Behaviours
The World Bee Project CIC s developing its Bee Mark© eco-label certification scheme for verification of natural honey with the University of Reading and Peterson and Control Union and are planning to use Oracle blockchain technology.
The BeeMark drives beekeeping, honey production and farm behaviors to increase pollinator habitat and health through consumer pressure. It provides differentiation, recognition, and credibility to businesses that want to be pollinator -friendly. It encourages companies to set bee-friendly goals, starting with their supply chains, and provides public transparency for their progress towards those goals.
The BeeMark initially focuses on the food industry - on supermarkets, restaurants, and producers and production companies. By encouraging these companies to push their supply chains to change their behaviours, the BeeMark can have a direct influence on millions of acres of farmland and orchards.
The BeeMark expands toward recognising the pollinator-friendly efforts of other organisations such as schools, universities and non-profit organisations.
In March this year, The World Bee Project selected honey from Bermondsey Street Bees (which it partners with) to enable Oracle to demonstrate - at an event in Dubai - how natural honey can be verified by blockchain.
Highly-processed "honey" has become a serious issue in response to the rising demand for honey and the global decline of bee populations. ‘Honey laundering’ complicates the nature of honey production through dehydration, ultrafiltration, and flavouring and large industrial honey brokers and packers undercut both consumers and honest beekeepers. A new Netflix-produced show Rotten explores the rise of corruption and profiteering in the honey industry. And according to research by Food Safety News, as much as 76% of the honey sold in grocery stores is fake. In an article exploring the honey laundering industry, Wide Open Eats identifies that some fake honey contains, Chloramphenicol, an antibiotic banned in the U.S. that has been linked to cancer and is dangerous to some people.