Our Team

Our core team has a track record in social innovation, extensive experience in working with local governments and the public sector, recognized ability in project development and established authority in biodiversity and ecosystem services, and environmental research.

Sabiha Rumani Malik

Founder and EXECUTIVE President

Sabiha founded The World Bee Project in 2014 aiming to catalyse significant positive changes for both conservation and agriculture at regional, national and international levels, and to work towards a vision of a thriving future for humanity.

Sabiha is the founder of Sanghata Institute of Social Entrepreneurship and Investment, a 501 C3 non-profit organization based in the United States, and Sanghata Global, a charity based in the United Kingdom. She conceptualised and implemented Sanghata’s flagship program, the Frontier Market Scouts (FMS) program, recipient of the 2013 AshokaU Innovation Award, and 2016 Cordes Hall of Fame Award. In 2011 Sanghata established FMS as a joint venture with the Middlebury Institute of International Studies at Monterey (MIIS), California, as its primary training partner. Sabiha’s uniquely innovative concept made FMS the first program of its kind in the social impact sector. Since its launch in 2011, FMS has had 1400 applicants, 350 participants, it has partnered with over 400 social-impact organizations across 5 continents, and its Fellows have served in 28 different countries. 

At its inception in 2007, Sabiha was an associate founder at Singularity University, NASA Ames, California. Before that, she was a senior director at Foster and Partners, advising on strategy and creating design concepts that include the re-design of the Reichstag, Berlin, and the pink-granite clad extension to the Joslyn Museum, Omaha Nebraska.

In 2001 Sabiha designed jewellery collections for De Beers-LVMH and continues to design to private commission. Her Maker’s Mark is registered at the London Assay Office of The Goldsmiths’ Company. She founded Diamonds for Humanity in 2001.

Sabiha is an associate founder at the Lifeboat Foundation and sits on the advisory board of the Center for Social Impact Learning (CSIL), Middlebury Institute of International Studies at Monterey, California.

Also a transpersonal psychotherapist, she has worked with women and children in inner-city London communities.


Professor Simon G Potts


Simon is Professor of Biodiversity and Ecosystem Services, and Director Centre for Agri-Environmental Research (CAER), School of Agriculture, Policy and Development at the University of Reading. He is also Deputy Director: Centre for Food Security. His research focuses on understanding the relationship between land use, biodiversity and ecosystem services, with particular emphasis on pollination and pest regulation, and developing evidence-based adaptation and mitigation options for policy and management applications. 

Professor Simon Potts is co-chair of Global Pollination Assessment at IPBES, the leading intergovernmental world body for assessing the state of the planet’s biodiversity, its ecosystems and the essential services they provide to society.

His UK Advisory Roles include: Defra: Department for Environment, Food and Rural Affairs; POST: UK Parliamentary Office of Science and Technology; HouseNCUB: National Centre for Universities.

His international roles include: Co-Chair: IPBES Global Pollinator Assessment; Deputy Director Coordinator Status and Trends of European Pollinators; Adviser SUPER-B; Management Committee IUCN; Adviser European Commission, DG Environment (ENV), DG Research and Innovation (RTD), DG Agriculture and Rural Development (AGRI), and DG Health and Consumers (SANCO); Adviser EFSA; Adviser European Parliament ; Adviser EEA; Adviser  FAO; Adviser NAS; Adviser NSF; Adviser IPI; Adviser EPI Head of interim steering committee; Adviser  CANPOLIN; Adviser API; Adviser ASPIRE.

Professor Simon Potts research projects include: STEP: Status and Trends of European Pollinators (EU Framework 7); SCALES: Securing the Conservation of biodiversity across Administrative Levels and spatial, temporal, and Ecological Scales (EU Framework 7); LIBERATION: Linking Farmland Biodiversity to Ecosystem Services for Effective Ecological Intensification (EU Framework 7);Crops: Sustainable pollination services for UK crops (LWEC Insect Pollinator Initiative);AgriLand: Linking agriculture and land use change to pollinator populations (LWEC Insect Pollinator Initiative): National Pollinator and Pollination Monitoring Scheme (Defra); Assessing and mitigating pollination deficit risk in supermarket supply chains (BBSRC Sparking Impact); Impact Accelerator KE Fellow (NERC, Deepa Senapathi); Pollinator Conservation Delivery Group (NERC, Knowledge Exchange Programme project); Sustainable Agriculture Task Force (NERC, Knowledge Exchange Programme Urban Pollinators: their ecology and conservation (LWEC Insect Pollinator Initiative); Understanding the economic costs and benefits of beekeeping and pollination service delivery (C.B. Dennis Trust); Landscape food webs: structure and function (NERC).


  • Pollinators, Pollination and Food Production: UN IPBES Summary for Policy Makers
  • Safeguarding Pollinators and their Values to Human Wellbeing: Nature
  • Ten Policies for Pollinators: Science


Amaryllis Knight

World Bee Project Co-Founder
and Executive Director 

Amaryllis Knight is a seasoned entrepreneur and technology enthusiast dedicated to growing mission-based businesses that innovate for social impact. She is co-founder of Sanghata and The World Bee Project. Knight has created brand strategies and user experiences for multinational companies, including Pirelli. Knight's entrepreneurial journey began in 1998, when alongside Donald Meade, the Chief Scientist at Hughes Electronics Corporation, she established Digital Electronic Cinema, Inc. (now Multi-Dimensional Media). Knight also co-founded Snap It Technologies, Inc. (now Studio One/AfterMaster), one of the world’s first interactive, fully automated audio-video recording studios. She has experienced entrepreneurial success in the technology, media, lifestyle, and impact spaces, having co-founded Altai Design, Falcon Motorcycles, and numerous award winning restaurants.


Godfrey Bevan CBE


Godfrey has over 45 years experience in the public sector, as a consultant to governments and industry, in business in the electricity supply industry, and as an academic.

He has served as a member or chair of numerous national and international committees on energy, environment and climate change including for the UK and Irish Governments, the World Bank, the European Commission and the International Energy Agency. He has advised ministers on policy and managed numerous government R&D, industrial development and marketing programmes primarily in the sustainable energy field. During this period, he worked as Technical Director of the Energy Efficiency Office and Energy Technology Director of the former UK Government Departments of Energy, and Trade and Industry. He also spent a period as an academic at the former Cranfield Institute, lecturing on technology, environment and economic assessment to MSc, MBA and short course students and managing a research programme. He maintains his interest through membership of the advisory board of a social enterprise company in the renewable energy sector and as an adjunct professor at the Hult International Business School.


Dr. Keith Richards OBE

Director Projects 

Keith has more than 30 years’ experience of addressing global sustainability issues, working mostly on energy and related climate change aspects.

Dr. Richards has managed research, demonstration and replication projects and programs for several UK Government departments, The European Commission and the International Energy Agency (IEA). He has also led a US/ UK Bilateral agreement in the area of Bioenergy. He has long championed community initiatives and established a regional renewable energy agency (TV Energy Ltd) in 2001 to promote more local, sustainable energy actions. This Not for Profit Company works in partnership with local Government, industry and academia on behalf of local people in the Thames Valley and SE of England. Keith was awarded an OBE in recognition of services to sustainable development in the Queen’s birthday honours list in 2005.


Ethan liu


Upon graduation from Oxford University in 2004, Ethan began his career with the tax department of Deloitte LLP, London.

Ethan and his London based firm, Flanton & Co, offer the World Bee Project pro bono services including accountancy, governance, and board administration. He specializes in UK tax compliance and international and personal tax planning, investment and fund management taxation, trusts and corporate structuring, particularly cross border. In addition to his specialist interests, Ethan maintains a wider general practice encompassing other forms of corporate and personal tax consultancy.